CODED BIAS - FESTIVAL AND NON- THEATRICAL MARKETING KIT
Please find below all the necessary assets of Coded Bias:
Trailer
Key Stills
Poster
Social media
Log Line / Synopsis
Press Kit
Director Headshot and Bio
If you need any further information please email Colleen O’Shea
Trailer
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Key Still 3
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Key Still 7
Key Still 9
Poster Film
Poster Film with tagline
LOGLINE
Coded Bias explores the fallout of MIT Media Lab researcher Joy Buolamwini´s startling discovery that facial recognition does not see dark-skinned faces and women accurately, and her journey to push for the first-ever legislation in the U.S. to govern against bias in the algorithms that impact us all.
SYNOPSIS.
Modern society sits at the intersection of two crucial questions: What does it mean when artificial intelligence (AI) increasingly governs our liberties? And what are the consequences for the people AI is biased against ? When MIT Media Lab researcher Joy Buolamwini discovers the most facial-recognition software does not accurately identify darker-skinned faces and the faces of women, she delves into an investigation of widespread bias in algorithms. As it turns out, artificial intelligence is not neutral, and women are leading the charge to ensure our civil rights are protected.
CODED BIAS PRESS KIT
DIRECTOR´S BIO.
Filmmaker Shalini Kantayya´s Coded Bias, premiered at the 2020 Sundance Film Festival. She directed for the National Geographic television series Breakthrough, Excecutive Produced by Ron Howard, broadcast globally in June 2017. Her debut, Catching the Sun, premiered at the LA Film Festival and was named a NY Times Critick´s Pick. Catching the Sun released globally on Netflix on Earth Day 2016 with Executive Producer Leonardo Di Caprio, and was nominated for the Environmental Media Association Award of the Best Documentary. Kantayya is a TED Fellow, a William J. Fullbright Scholar, and an Associate of the UC Berkley Graduate School of Journalism.
Welcome to the Coded Bias Community Screening
Social Media Toolkit
INSTRUCTIONS: Please use these images and graphics to promote your local screening of the Sundance documentary Coded Bias. Underneath each image is a caption with copy you can copy and paste into a Tweet, Facebook or Instagram post.
Throughout the month, post on social media to inform your followers about the issue, and share content from the film and relevant organizations to help build an audience for their work. Click on the images below to download and copy & paste the wording below to personalize.
Code Bias Social Media Handles
Instagram @codedbias
Facebook @codedbiasmovie
Twitter @shalinikantayya
#codedbias
Director Shalini Kantayyya
Facebook @ShaliniKantayyaOfficial Twitter and Instagram @ShaliniKantayya
Create a personal hashtag for your screening so you can follow the conversation happening around your screening. For example, #CodedBias + your organization’s abbreviation (i.e. #CodedBiasMIT) or #CodedBias + you town (i.e. #CodedBiasBKLN)
Other relevant hashtags to use: #EquitableAI #AccountableAI #InclusiveAI #ResponsibleAI #EthicalAI #AIbias #AIharms #MachineBias #ArtificialIntelligence #InclusiveTech #TakeCTRL #StopHateforProfit
CAST
Joy Buolamwini
FB & TW: @jovialjoy
IG: @joyfulcode
Cathy O’Neil
TW: @mathbabedotorg
Meredith Broussard
TW & IG: @merbroussardFB: @meredithkbroussard
Silkie Carlo
TW: @silkiecarlo
& @bigbrotherwatch
Virginia Eubanks
TW: @PopTechWorksFB: @virginia.eubanks.9
Timnit Gebru
TW: @timnitgebru
Deborah Raji
TW: @rajiinio
Safiya Noble
TW: @safiyanoble
IG: @safiya.noble.phdFB: @safiya.noble
Zeynep Tufekci
TW: @zeynep
FB: @technosociology
Amy Webb
TW: @amywebbFB: @FuturistAmyWebb
NOTE: Please double check handles above to make sure you are using with correct account.
Social Media Graphics to Introduce the CODED BIAS Screening
INSTAGRAM - Coded Bias Screening Intro
COPY & PASTE: "Coded Bias” serves as both a wake-up call (to invasive practices the public doesn’t yet realize are being implemented) and a call to action." @variety. Join us for a timely discussion of @sundancefest doc @codedbias by @shalinikantayya at <INSERT TIME AND LOCATION HERE>.
#codedbias #codedbiasscreening <INSERT PERSONALIZED HASHTAG>
FACEBOOK - Coded Bias Screening Intro
COPY & PASTE: "Coded Bias” serves as both a wake-up call (to invasive practices the public doesn’t yet realize are being implemented) and a call to action." @variety. Join us for a timely discussion of @sundancefest doc @codedbiasMOVIE by @shalinikantayyaOFFICIAL at <INSERT TIME AND LOCATION HERE>.
#codedbias #codedbiasscreening <INSERT PERSONALIZED HASHTAG>
IG STORY - Coded Bias Screening Intro Option 1
Image • Updated 27 days ago (Be sure to tag @CodedBias #codedbias and @ShaliniKantayya on the Story, and fill in your date, location and time!)
IG STORY - Coded Bias Screening Intro Option 2
(Be sure to tag @CodedBias #codedbias and @ShaliniKantayya on the Story, and fill in your date, location and time!)
TW/FB Event Cover - Coded Bias Screening Intro Op1
COPY & PASTE: The film #CodedBias is a “fascinating study of how even the seemingly impartial world of tech is subject to embedded racism & privilege.” - @ebertchicago We are hosting a pertinent viewing and timely discussion of @shalinikantayya’s film at <INSERT TIME AND LOCATION HERE>.
TW/FB Event Cover - Coded Bias Screening Intro Op2
COPY & PASTE: The film #CodedBias is a “fascinating study of how even the seemingly impartial world of tech is subject to embedded racism & privilege.” - @ebertchicago We are hosting a pertinent viewing and timely discussion of @shalinikantayya’s film at <INSERT TIME AND LOCATION HERE>.
CODED BIAS TRAILERS
Videos are one of the most effective way to share a story on social media. In this folder & bellow, you have a number of trailers to choose from under one minute and can be used across Twitter, Instagram, Facebook or Linkedin
Coded Bias Intro Social Media Trailer
CodedBias Social Media Trailer
INSTAGRAM COPY: Discover how @joyfulcode realized that facial recognition did not see dark-skinned faces accurately. Learn how biasing A.I. / online impact us all. Screening of the acclaimed #Sundance documentary @CodedBias, a film by ShaliniKantayya <INSERT TIME & DATE> #codedbiasscreening #codedbias
FACEBOOK COPY: Discover how @joyfulcode realized that facial recognition did not see dark-skinned faces accurately. Learn how biasing A.I. / online impact us all. Screening of the acclaimed #Sundance documentary @CodedBias, a film by ShaliniKantayya <INSERT TIME & DATE> #codedbiasscreening #codedbias
TWITTER COPY: #FacialRecognition tech didn’t work ok @jovialjoy until she put on a white mask. Join us for a screening of @ShaliniKantayya´s @SundanceFest film #CodedBias & let´s learn about the genius women changing the world of A.I & how it impact our community
CodedBias Instagram Story Intro Option 1
Be sure to personalize the Instagram Story trailers by tagging @ShaliniKantayya, @joyfulcode, @CodedBias with your personalized screening hashtag.
CodedBias Instagram Story Option 2
Be sure to personalize the Instagram Story trailers by tagging @ShaliniKantayya, @joyfulcode, @CodedBias with your personalized screening hashtag.
CodedBias Instagram Story Option 3
Be sure to personalize the Instagram Story trailers by tagging @ShaliniKantayya, @joyfulcode, @CodedBias with your personalized screening hashtag.
CodedBias Instagram Story Option 4
Be sure to personalize the Instagram Story trailers by tagging @ShaliniKantayya, @joyfulcode, @CodedBias with your personalized screening hashtag.
GRAPHICS FOR WEEK PRIOR TO SCREENINGS
One week prior to the screenings, post the images and copy below to remind your audience & continue to gain new awareness.
INSTAGRAM: ONE WEEK OPTION 1 MP4
INSTAGRAM COPY: “Coded Bias is an eye-opening and important film that calls attention to a movement of resistance led by badass female data scientists and grassroots organizations examining an important civil liberties matter.” - @FinkJohnJ @thefilmstage
We are hosting a screening & discussion of @ShaliniKantayya’s timely documentary @CodedBias exploring racial bias and privacy in artificial intelligence and data automation at <INSERT DATE, LOCATION & TIME>.
RSVP VIA LINK IN BIO
#CodedBias #CodedBiasScreening
FACEBOOK: ONE WEEK OPTION 1
FACEBOOK COPY: “Coded Bias is an eye-opening and important film that calls attention to a movement of resistance led by badass female data scientists and grassroots organizations examining an important civil liberties matter.” - @thefilmstage
We are hosting a screening & discussion of @ShaliniKantayyaOfficial ’s timely documentary @CodedBiasmovie exploring racial bias and privacy in artificial intelligence and data automation at <INSERT DATE, LOCATION & TIME>. RSVP <INSERT LINK>
IG STORY - Coded Bias Screening Week Prior PNG
Be sure to personalize the Instagram Story with the time and location & by tagging @ShaliniKantayya or @CodedBias with your personalized screening hashtag.
IG STORY - Coded Bias Screening Week Prior MP4
Be sure to personalize the Instagram Story with the time and location & by tagging @ShaliniKantayya or @CodedBias with your personalized screening hashtag.
TWITTER: WEEK PRIOR OPTION 1
TWITTER: WEEK PRIOR OPTION 2
TWITTER COPY: Data discrimination is a major 21st century challenge. We are hosting a screening & discussion at <INSERT DATE, LOCATION & TIME> of the film #CodedBias, a film by @ShaliniKantayya. RSVP <INSERT LINK> #CodedBiasScreening
GRAPHICS FOR 24 HOURS PRIOR TO SCREENING
24 hours before the screening takes place, use these images to post to your followers.
INSTAGRAM: 24 hours OPTION 2 MP4
INSTAGRAM COPY: Artificial Intelligence doesn't free us from prejudices; it only automates our prejudices. 24 hours left to RSVP for the screening & discussion of @ShaliniKantayya’s documentary @CodedBias.
<INSERT DATE, LOCATION & TIME>.
RSVP VIA LINK IN BIO
#CodedBias #CodedBiasScreening
FACEBOOK: 24 hours 2 MP4
FACEBOOK COPY: Artificial Intelligence doesn't free us from prejudices; it only automates our prejudices. 24 hours left to RSVP for the screening & discussion of @ShaliniKantayyaOfficial ’s documentary @CodedBiasMovie.
<INSERT DATE, LOCATION & TIME>.
RSVP VIA LINK
#CodedBias #CodedBiasScreening
IG STORY - Coded Bias Screening 24 hours Prior MP4
Be sure to personalize the IG Story with the time and location & by tagging @ShaliniKantayya or @CodedBias with your personalized screening hashtag.
IG STORY - Coded Bias Screening 24 hours Prior
Be sure to personalize the IG Story with the time and location & by tagging @ShaliniKantayya or @CodedBias with your personalized screening hashtag.
TWITTER - 24 hours OPTION
TWITTER COPY: Artificial Intelligence doesn't free us from prejudices; it only automates our prejudices. 24 hours left to RSVP for the screening & discussion of @ShaliniKantayya ’s documentary #CodedBias.
<INSERT DATE, LOCATION & TIME>.
RSVP VIA LINK #CodedBias
QUOTES FROM THE FILM
Share quotes from the cast & director of the film about the issues brought to the forefront in the film.
INSTAGRAM & FB QUOTES “There is hope in this pivotal moment that people recognize that data rights are human rights.” @ShaliniKantayya, filmmaker of @CodedBias, #codedbias
SHALINI KANTAYYA QUOTE
IG Copy: “What was terrifying to me while making @CodedBias was that A.I. not vetted for accuracy or bias are already being deployed at a massive scale to make important decisions about who gets hired, who gets health care, who gets into college or how long a prison sentence someone serves. That shook me out of my seat.” - @ShaliniKantayya, filmmaker for @CodedBias documentary.
Change can happen. Our community watched the film and we want to share how YOU can take action to stop biased surveillance tech www.codedbias.com/take-action
FB Copy: “What was terrifying to me while making @CodedBiasmovie was that A.I. not vetted for accuracy or bias are already being deployed at a massive scale to make important decisions about who gets hired, who gets health care, who gets into college or how long a prison sentence someone serves. That shook me out of my seat.” -@ShaliniKantayyaOfficial, filmmaker for #CodedBias.
Our community watched the film and we want to share how YOU can take action to stop biased surveillance tech www.codedbias.com/take-action
Joy Buolamwini
IG: @joyfulcode, TW: @jovialjoy
Joy Buolamwini
IG: @joyfulcode, TW: @jovialjoy
Cathy O’Neill
TW: @mathbabedotorg
Wang Jia Jia
Silkie Carlo
TW: @silkiecarlo
Safiya Noble
IG: @safiya.noble.phd
TW: @safiyanoble
Meredith Broussard
@merbroussard
Ravi Naik
Zeynep Tufekci
TW: @zeynep
Jenny Jones
TW: @GreenJennyJones
Daniel Santos
Amy Webb
TW: @amywebb
TWITTER QUOTES
Shalini Kantayya
TW Copy: @Sundancefest film #CodedBias by @ShaliniKantayya sheds light on how #data, #technologies and #algorithms are infringing on our liberties. Stop biased surveillance tech www.codedbias.com/take-action
Amy Webb TW: @amywebb
Cathy O’Neill TW @mathbabedotorg
Daniel Santos
Jenny Jones TW: @GreenJennyJones
Joy Buolamwini 1 IG: @joyfulcode, TW: @jovialjoy
Joy Buolamwini 2 IG: @joyfulcode, TW: @jovialjoy
Meredith Broussard TW @merbroussard
Ravi Navik TW @RaviNa1k
Safiya Noble TW: @safiyanoble
Shalini Kantayya 2 IG & TW: @shalinikantayya FB: @ShaliniKantayyaOfficial
Silkie Carlo TW @silkiecarlo @bigbrotherwatch
Wang Jia Jia
Zeynep Tufekci TW @zeynep
REVIEWS OF THE FILM
Share reviews of the film with animated GIFS from Variety or Roger Ebert or Film Stage.
FILM STAGE REVIEW
“#CodedBias is an eye-opening and important film that calls attention to a movement of resistance led by badass female data scientists and grassroots organizations examining an important civil liberties matter.” - @FinkJohnJ @thefilmstage
https://thefilmstage.com/sxsw-review-coded-bias-is-an-alarming-look-at-how-false-algorithms-are-impeding-civil-rights/
ROGER EBERT REVIEW
#CodedBias is “[A] fascinating study of how even the seemingly impartial world of technology is subject to embedded racism and privilege.” @Brian_Tallerico @ebertchicago
https://www.rogerebert.com/festivals/sundance-2020-coded-bias-whirlybird-be-water
VARIETY REVIEW
"#CodedBias” serves as both a wake-up call (to invasive practices the public doesn’t yet realize are being implemented) and a call to action." --@variety @ValerieComplex
https://variety.com/2020/film/reviews/coded-bias-review-1203502855/
DECLARE ACTION
Include one of the opportunities to take action covered in the Action Toolkit, such as signing on to the Coded Bias Bill of Data Rights, to active viewers immediately after watching the film.
IG FB: I signed the data bill of rights MP4
IG FB: I signed the data bill of rights
IG STORY: I signed the data bill of rights MP4
IG STORY: I signed the data bill of rights
EDUCATION & PARTNERS
Organizations offer support networks to assist viewers in creating change. These groups are all working on the issue in different ways. To get started, familiarize yourself with their work to find which organization is the right fit for you, and get involved by subscribing to their updates, following them on social media, encouraging people who are screening to participate in their calls to action.
PLEASE CLICK HERE FOR FULL LIST OF SOCIAL MEDIA HANDLES
Further Action
Please feel free to email Colleen O’Shea to find out how to host other screenings or for follow up discussions.